September 29, 2022 – Alisa Bowen has been named President of Disney+, effective immediately. In this role, Bowen will build on the flagship streaming service’s reputation as a global destination for premium content. Bowen has led global business operations for Disney’s streaming platforms, including Disney+, since its launch in 2019. In that time, Disney+ has expanded rapidly, growing its reach to 154 markets worldwide with 152.1 million total subscriptions as of the end of the third quarter in fiscal year 2022. Bowen will work closely with key leaders across The Walt Disney Company to drive continued focus on innovation, including the forthcoming launch of the advertising-supported tier, as well as multi-channel promotional support for Disney+ and its robust content slate. Regional leaders for Disney+ in Canada, Europe, the Middle East, and Africa (EMEA), Asia Pacific, and Latin America will report jointly to Bowen and regional leadership. Bowen will continue to report to Michael Paull, President, Direct to Consumer, Disney Media Entertainment & Distribution.
(Photo Credit: Maarten de Boer)
“Alisa has been an indispensable member of our leadership team since the inception of Disney+,” said Paull. “She possesses a rare and valuable combination of deep institutional knowledge, forward-thinking innovation, and global vision rooted in a strong focus on our consumer, that is perfectly suited for this critical role, and I am confident that she will have an immediate and positive impact on the business.”
“Disney+ is a phenomenal growth story and has delighted fans around the world at tremendous scale. We have a best-in-class team behind this success and I'm excited to partner with them in this new role, as we drive the next phase of Disney+ growth," added Bowen. "Our upcoming content is incredibly exciting, and we are committed to innovation to give our fans and subscribers the best possible experience, including more choice on how they can enjoy Disney+"
Bowen is a seasoned media executive with decades of experience in product, technical, and operational leadership roles in several global media organizations. She most recently served as EVP of Global Business Operations for Disney Streaming, overseeing global content and business operations for the Company’s direct-to-consumer video streaming businesses, Disney+, Hulu, ESPN+, and Star+. This included cross-functional leadership of the global Disney+ rollout in 154 markets worldwide.
She joined Disney in 2017 as SVP, Digital Media and CTO of the Company’s international operations where she led a transformation of Disney’s channel broadcast technology, content operations, and digital publishing across EMEA, Asia Pacific, and Latin America.
Prior to Disney, Bowen served as CTO of News Corp Australia where she was responsible for the digital transformation strategy, including the pivot to digital subscription business models and the launch of new digital advertising offerings. She has also held product, business operations, and general management leadership positions at major media organizations.
Bowen holds a Masters of Business Administration from the London Business School and will continue to be based in Los Angeles, California.
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ is part of the Disney Media & Entertainment Distribution segment. The service offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+, or as part of Combo+ in Latin America with Star+, the standalone general entertainment and sports streaming service in the region. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.
Disney Media & Entertainment Distribution (DMED) manages The Walt Disney Company’s vast content commercialization and distribution ecosystem that delivers the Company’s unparalleled storytelling to audiences worldwide. This entails P&L management and operation of the Company’s portfolio of streaming services including Disney+, Hulu, ESPN+, and Star+; its linear television channels and the ABC-owned stations; theatrical film distribution; content licensing and distribution, including Disney Music Group; global advertising sales; and the technology that powers these groups. Using a wealth of consumer insights from across the Company, DMED makes content investment and distribution decisions to maximize audience engagement and commercial impact across platforms, collaborating with creative leaders in Disney’s Studios, General Entertainment, Sports, and International organizations.
Heather Hust Rivera