Private Pools Transform into Cinematic Worlds Inspired by Fan-Favorite Throwbacks
Alien, Honey, I Shrunk the Kids, And Camp Rock
Request a Booking at Swimply.com or Via the Swimply App
Burbank & Los Angeles, Calif., (July 21, 2025) – Disney+ and Swimply, the pioneering pool-sharing platform connecting pool owners with swimmers seeking private, real-life local experiences, today announced the launch of the Disney+ Dive-in Theater, a first-of-its-kind, exclusive summer collaboration that reimagines poolside movie nights as fully immersive cinematic experiences. As part of the Disney+ Throwback campaign, select Swimply-hosted private pools across Los Angeles will be transformed into larger-than-life recreations of beloved films including Alien, Honey, I Shrunk the Kids, and Camp Rock. The limited-time experiences will run from late July through August, and starting today, fans can enter for a chance to attend directly through the Swimply app or Swimply.com.
"The Disney+ Dive-in Theater allows fans to connect with their favorite films in a way they've never been able to before," said Samantha Rosenberg, Executive Vice President, Marketing, Disney+. "Following the success of our Disney+ Throwback Experience earlier this summer, we're seeing audiences crave real-world experiences that let them step into the stories they love. Swimply's unique platform brings these immersive experiences to life in intimate, exclusive settings that create lasting memories with friends and family."
Unlike traditional outdoor screenings, each Disney+ Dive-in Theater activation offers a fully themed environment where every detail – from photo ops to interactive elements – is designed to plunge guests into the story. Whether it’s swimming in a giant bowl of cereal or floating in tinted, fog-filled water, these Swimply properties will be transformed, blurring the line between movie magic and real life.
"Swimply is all about escaping locally and transporting yourself to another realm - both physically and mentally," said Bunim Laskin, CEO and Co-Founder of Swimply. "On the screen, nobody does that better than Disney+, so we couldn't be more excited to collaborate and bring that magic to Swimply backyards."
Disney+ Dive-in Theater Experiences:
- Honey, I Shrunk the Kids (July 29 – August 1): Guests enter through a giant “shrink ray” laser tunnel and emerge in a giant-sized world featuring a cereal bowl swimming pool, Cheerio pool floats, a towering popcorn box, and massive ants.
- Camp Rock (August 6 – 9): Camp vibes come to life with bunk assignments, a fire pit, and DIY friendship bracelet stations. Fan-favorite movie moments are enhanced with a lakeside feel and a stage perfect for sing-along moments.
- Alien (August 14 – 17): Dive into deep space with spaceship decor and atmospheric fog. Guests will be recruited by Weyland-Yutani agents, pose in a flight suit, and watch the film surrounded by eerie green lighting and sci-fi sound design.
The Disney+ and Swimply collaboration is part of the broader Disney+ Throwback campaign, a celebration of the iconic movies and series that defined a generation. Through nostalgic programming and IRL activations, Disney+ is inviting fans to relive the beloved stories from the ‘90s and 2000s across Disney+ and Hulu on Disney+ for bundle subscribers.
To book a Disney+ Dive-in Theater experience or discover amazing pools and unique spaces in your area, sign up for Swimply at www.swimply.com or download the Swimply app
ASSETS
Renderings available HERE
YouTube link HERE
ABOUT DISNEY+
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star, and in the U.S., eligible bundle subscribers can also access extensive Hulu and ESPN+ content on Disney+, including next day TV, Hulu and ESPN Originals, live sports events and studio programming. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an unmatched collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney's long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service or as part of bundle offerings in the U.S. that give subscribers access to different combinations of Disney+, Hulu, and ESPN+. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.
ABOUT SWIMPLY
Founded in 2019, Swimply is a marketplace that connects owners of underutilized private amenities like pools and sports courts with people seeking to gather, engage in activities, and enjoy local amenities. The company is trailblazing the experiential-based sharing category and creating an entirely new income stream for property owners with spaces that are otherwise used sparingly. For users, Swimply is disrupting the market and providing an option for individuals who may not have access to certain facilities or amenities. For more details and to book your own local escape, visit www.swimply.com.
MEDIA CONTACTS
Disney+ Communications
Nicolette Hamm
Nicolette.Hamm@disney.com
Dorothy Ballowe
Dorothy.Ballowe@disney.com